A blog (or weblog) is traditionally an online diary, kept by an individual and recording their thoughts and experiences in a public arena. But the same application software is also highly suitable for more serious use by businesses for general information web-sites with news pages.
The main advantages for a business are:
- a professional looking and fully-functional site can be achieved at relatively low-cost (compared to a custom web-site).
- content can be easily updated by non-specialist staff - both the general information pages and news articles.
- visitor feedback can be encouraged where appropriate through the comment mechanism, but comments can be fully moderated (ie. not shown publicly until approved by an administrator).