I can't give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time.
Herbert Bayard Swope

When you choose a business to host your web site you are entrusting them with the responsibility of keeping it online 2/7/365 – if your host fails to deliver an acceptable level of performance and reliability your customers and potential customers will blame you for the failure!

Unfortunately, anyone can be a host – there are almost no barriers to entry. So while many web hosts are honest and reliable there are also many who are neither. So how can you avoid the liars, the incompetents and the kids who’ll close down their hosting “company” at the end of the summer vacation?

Choose an established business

Know your own needs

Don’t be too cheap

Learn your proposed host’s reputation

Look for long-term uptime records